Which lingerie shop is the best for my Boudoir style?

29 Oct 2017

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Some of the ladies who I have my Boudoir consultation calls with know their lingerie inside out - they can tell the difference between a garter and a garter belt, hold-ups and stockings. Others don't and that is absolutely fine. The less lingerie-savvy ladies among my clients generally have two categories of questions: what lingerie suits them and where to get the styles their are after. Their first question I have answered in my lingerie guides for panties, bras, shapewear and hosiery. The second question I will get into during this post.


I will cover the most well known lingerie shops (ranked by how known they are). Though I would love to feature local boutiques, I have yet to find any outside central London.


Victoria's Secret

Styles: broad range from very feminine, lacy bras to stylish sports bras; often mono-coloured; selection of shapewear, suspender belts and stockings available

Quality: 4 put of 5

Price: £££


Pink (by Victoria's secret)

Styles: aimed at a younger audience with many floral or multi-colour designs, little lace and focus on sports bras;  no hosiery or shapewear section

Quality: 4 put of 5

Price: £££


Ann Summers

Styles: lingerie choices from lace to latex; aimed more at adult play incl. hosiery, fancy dress and fetish items; dedicated plus size section

Quality: 3 put of 5

Price: ££ - £££


Boux Avenue

Styles: mostly mono-coloured pieces with added lace; shapewear and hosiery available plus limited bridal section

Quality: 3 put of 5

Price: £££



Styles: very lacy, unusual designs; no shapewear or hosiery section but ideal for women with smaller cups

Quality: 4 put of 5

Price: £££


Agent Provocateur

Styles: daring and oftentimes revealing designs very unusual lingerie incl. lace and leather, some bordering fetish items; broad bridal section

 Quality: 5 put of 5

Price: ££££


House of Fraser / Debenhams

Styles: featuring multiple lingerie brands, thus offering a broad range from practical to lacy lingerie; limited hosiery section but dedicated shapewear and bridal sections

Quality: 4 put of 5

Price: £££


At least some of the below should be easily accessible to you, so happy shopping and always use their bra fitting service!





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